Glencar is pleased to announce that, after a successful initial sponsorship activation with reigning British Basketball League (BBL) Champions Leicester Riders back in December, they have agreed to extend their partnership as a key sponsor for the remainder of the 2021 season.
The club who are in action this evening against Newcastle Eagles are Britain’s oldest professional basketball team and currently sitting in top place in the league table.
Commenting on the sponsorship, Glencar Managing Director Eddie McGillycuddy said: “Glencar is fully committed to corporate social responsibility, particularly in the communities in which we work. We see our role as being an active and supportive partner working in close co-operation and this continued partnership with Leicester Riders is a perfect example of that.
We are supporting the club and its community development programmes which has recently included a Camp for Key Workers as a massive thank you for all the work they done and continue to do throughout the pandemic. To be able to provide childcare provision and support children to stay engaged in basketball during the pandemic is a small step in supporting our community’s recovery from covid and return to basketball”.
Also commenting, Leicester Riders’ Managing Director Russell Levenston said: “After the hugely successful activation for our Sky Sports game against Bristol in December, we are very happy that Glencar have agreed to continue to support the club for the remainder of the season and we are also discussing a multi-year deal to help support our pathway and community programme.
“As a club we really value our community, the player pathway and the winning culture that we have created. There is a perfect synergy between what we are doing and Glencar’s own sense and spirit of community engagement and development initiatives. We’re excited to be working alongside Glencar and appreciate their support and investment into our club.”
Glencar will appear on the electronic boards for tonight’s Sky Sports game as Riders take on Newcastle Eagles in a top of the table clash, 7.30 pm tip-off.