February 19th, 2021
Glencar has today announced a new community partnership with Championship football club – Watford F.C by becoming a regional partner.
As a Watford F.C Regional Partner, Glencar will see its branding displayed throughout the stadium during every home game boosting brand awareness and engaging with over 20,000 fans within the clubs fanbase and wider community.
Glencar Managing Director Eddie McGillycuddy explained what appealed to Glencar about becoming a Watford FC Regional Partner: “The business, which was founded in 2016, enjoys strong foundations in Hertfordshire and affinity with Watford F.C with several of our colleagues having grown up in the town and with a direct association within the community.
So we are therefore enormously proud to become a regional partner and build our association with the club and reach out to a broader community audience. It provides Glencar with an opportunity to invest in the communities in which we operate as part of our efforts to conduct our business in a socially conscious way that goes towards our approach to delivering positive economic, environmental outcomes for our business, our stakeholders and the world more broadly.
Brand exposure is vital to our business and becoming a partner offers a fantastic opportunity to get our name into the community. When you are connected to a club so grounded in the community, that reputation spreads. For us being connected to Watford FC enhances our reputation and give us a level of trust.
As a Watford Regional Partner, Glencar will see their branding appear on crowd-facing LED boards at the clubs stadium Vicarage Road, displayed on StadiumTV and StatTV within the concourses. The business also features on StatTracker social media content, which is shared to the club’s official channels, reaching a global audience. Additionally, Glencar will connect with local businesses through exclusive Regional Partner events, which have included Q&A evenings with former Watford players, such as John McClelland.
Also commenting, Ricky Levenston, Glencar Chief Information Officer explained why the partnership is a fitting one for Glencar: “It’s been great to follow Watford F.C’s achievements over the past few years and we feel the club is an organisation whose core values align closely with our own” he said. “The regional partnership supports our community engagement plan and will be one that’s close to the hearts of many Glencar colleagues.”